When it comes to Black Friday sales, Amazon usually goes all out, but they're slacking on this deal! Walmart has managed to undercut Amazon's price by over $250, making this a steal for pro-level photographers, or amateurs looking to go pro.
You can get this Sony A7R IV camera on sale at Walmart for $2410.
Kimberley is an expert photographer who has captured everything from landscapes to the night sky. She's seen her work featured in several national photography magazines and, for Space, has put a host of cameras through their paces and is now the optics ecommerce writer for Live Science.
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Sony's A7R IV mirrorless camera is a phenomenal photographic tool and, despite being six years old, it offers amazing performance. It's aimed firmly at pro-level photographers and top-tier amateurs who demand the best. At $165, this is the perfect opportunity to take your skills to the next level.
In our Sony A7R IV camera review, we remarked that on top of being a great camera for astrophotography, it can handle studio work, landscapes and much more. You can capture up 61-megapixel shots in compressionless raw format, giving you all the tools you need to capture breathtaking pictures.
If features customisable buttons with 100 optional functions, a real boon once you get used to it. Reviewer Kimberley Lane did find the stock menu slightly fiddly, but she appreciated that you could set up a custom my menu tab, with your most frequently used settings.
Ultimately, if you're a pro or an aspiring pro photographer, this is an absolute steal at under $2500.
Key features: 61MP full-frame sensor, Sony E lens mount, ISO 100-32,000 range, 4K UHD 30p video, 1.4 lb (665g) weight.
Product launched: September 2019
Price history: Walmart knocked $200 off this camera in July, but as the camera has dropped in price since, this is the cheapest it's ever been.
Price comparison: Amazon: $2679 | Walmart: $2410
Reviews consensus: In our review of the Sony A7R IV, Kimberley Lane praised both its image quality and low-light performance, coming to the conclusion that it was a superb pro-level camera. However, she was a little disappointed that the LCD screen isn't fully articulating.
TechRadar: ★★★★½ | Space: ★★★★½ Toms Guide: ★★★★
Featured in guides: Best cameras, Best cameras for astrophotography, Best mirrorless cameras.
✅ Buy it if: You're a pro photographer (or aspire to be pro) and want a top-tier camera that delivers amazing images, with the option of compressionless raw format.
❌ Don't buy it if: You're an amateur photographer. Price-tag aside, you'll need a lot of experience to make the most of this camera's many features.
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