Lego offers double VIP points, 20% off Optimus Prime during Amazon's Prime Day sale

optimus prime
Optimus Prime from Lego is available at a deep discount. (Image credit: Lego)

It's time to level up your Lego buying.

As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.

This opportunity is perfect to pick up our best Lego deals or to get your own Optimus Prime, available for 20% off at Lego for just $143.99. Register for the free VIP program now at the Lego website.

Lego Optimus Prime: $179.99$143.99 at Lego

Lego Optimus Prime: $179.99 $143.99 at Lego

Pick up the Transformers' leader of the Autobots while you can still shape-shift into a deal. It's a stunning 20% off for Amazon Prime Day.

The Optimus Prime set is from the classic 1980s cartoon and is rated for builders 18 years and older, as it stands at an astounding 1,508 pieces. Its dimensions should fit comfortably on a desk, at 14 by 5 by 11 inches (35 by 12 by 27 cm).

Just like you saw on TV or in reruns online, Optimus Prime can switch from robot to truck. Included with this Lego set are an ion blaster, Autobot Matrix of Leadership, an Energon axe, Energon cube and jetpack.

Lego VIP is a loyalty reward system available in the Lego online store, or in-person at local Lego shops. Every purchase gives you VIP points to spend on exclusive items, discounts, and more.

VIP point collection varies by country, but in the United States you will get 6.5 points per dollar spent. A $5 discount code usually will cost you 650 points, so that means that you normally get about 5% back on your purchase. Double VIP points boosts that discount to 10%, allowing you to put more dollars towards Lego kits.

Lego VIP Rewards - Get Double VIP points across October 11-12

Lego VIP Rewards - Get Double VIP points across October 11-12

Get the equivalent of 10% back on your purchases with Lego VIP over the Amazon Prime Day sales event.

The VIP club can bring you cool space kits, such as when Lego brought back its exclusive Lego Ulysses space probe set for VIP members for one day only. (That used to be a pre-order exclusive that came with the Lego Discovery Space Shuttle kit when it first launched.)

As for where else to spend your double VIP points at Lego, we've got some recommendations in the space sphere. The Lego Buzz Lightyear's XL-15 Spaceship is $10 off right now.

Or you should consider spending up on the five Lego space sets that will be retiring soon: the International Space Station and Apollo Saturn V Rocket models, along with the Lego Star Wars Imperial Star Destroyer, Scout Trooper Helmet and Imperial Probe Droid. (These Lego sets feature in our best Lego space sets and best Lego Star Wars sets guides, where you can get some other ideas.)

Buying directly from Lego does help you take advantage of double VIP points, although going to Amazon will be your best shot for discounted Lego kits. But make sure to sign up for the Lego loyalty program now while deals are on.

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Elizabeth Howell
Staff Writer, Spaceflight

Elizabeth Howell (she/her), Ph.D., is a staff writer in the spaceflight channel since 2022 covering diversity, education and gaming as well. She was contributing writer for for 10 years before joining full-time. Elizabeth's reporting includes multiple exclusives with the White House and Office of the Vice-President of the United States, an exclusive conversation with aspiring space tourist (and NSYNC bassist) Lance Bass, speaking several times with the International Space Station, witnessing five human spaceflight launches on two continents, flying parabolic, working inside a spacesuit, and participating in a simulated Mars mission. Her latest book, "Why Am I Taller?", is co-written with astronaut Dave Williams. Elizabeth holds a Ph.D. and M.Sc. in Space Studies from the University of North Dakota, a Bachelor of Journalism from Canada's Carleton University and a Bachelor of History from Canada's Athabasca University. Elizabeth is also a post-secondary instructor in communications and science at several institutions since 2015; her experience includes developing and teaching an astronomy course at Canada's Algonquin College (with Indigenous content as well) to more than 1,000 students since 2020. Elizabeth first got interested in space after watching the movie Apollo 13 in 1996, and still wants to be an astronaut someday. Mastodon: