What if they held a Star
Trek party and no one came? This weekend, a grassroots movement to
create a Captain Sulu television series organized rallies in 14 cities
across the United States and Canada. The Excelsior Campaign web site screamed:
"RALLY! BE PART OF TREK HISTORY. THE BIGGEST AWAY MISSION EVER!"
Unfortunately, on the same
day that thousands of people were holding Elian Gonzales demonstrations
and celebrating Earth
Day, you couldn’t get most Angelinos to attend a Star Trek rally
if you used dynamite.
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Despite a press release that
proclaimed "the over five thousand members of the Excelsior
Campaign will hold a rally … outside Paramount Pictures," the body
count at its peak was closer to 18. Unless each person had 277.77 multiple
personalities (an even money bet in Los Angeles), we’re talking a serious
shortfall.
The good of the few or the
one
"I felt pretty crummy when
I heard [about the LA numbers]," says Russ
Haslage, the Excelsior Campaign manager. "The interesting thing is
that there were people who drove several hours from Las Vegas, Sacramento
and San Diego to get there and only two people from LA were there [at the
time]."
"It’s unfortunate. I guess
you can attribute it to apathy. I was hoping for more," said Trekker Robert
Peckyno who traveled from Pittsburgh, PA to the rally.
His wife, Laura Anderson,
agrees: "It’s a much smaller crowd than I expected. All I can say is that
in Pittsburgh, people stand behind things. The clubs are really big in
Pittsburgh. I’m surprised. I think that if this were held in a smaller
town I think more people would’ve shown up."
The rallies outside UPN affiliates
elsewhere seemed to bear this out. According to Haslage, "the other cities,
we’ve heard from -- Washington, Denver and Columbus, we’ve got glowing
reports from all of those. Columbus was simply amazing. In a little town
of Columbus, 24 people came out and there was a lot of press."
"[Star Trek executive
producer Rick] Berman has said that, ‘we want to do shows the appeal to
the heartland of America.’ Well, Columbus, Philly and Phoenix sounds like
the heartland to me," argues Haslage.
Putting the "roots" in
"grass-roots"
What about the charge that
the Excelsior Campaign represents a minority opinion?
"The Excelsior era fans are
not a minority," Haslage counters. "When Voyager needed to raise
their ratings for sweeps last year, what did they do? They went to Excelsior.
When DS9 needed to boost their ratings during sweeps the season
before, they went back to original Trek. They know that there is
money there, that there’s ratings there."
The Excelsior Campaign has
the power of TV Guide behind them. According to a TV Guide
online poll of general audience members who chose to participate, 59 percent
favored a series starring Captain Sulu.
So what’s the big draw? Why
would people get dressed in costumes and drive for hours to Hollywood?
"We’d like to see at least
a glimmer of original Star Trek coming back to television. Bring
some of the original values back, some of the original heroes," says Damien
Metz, Captain of USS Columbia, the Las Vegas Star Trek club.
"Sulu’s
great," Laura Anderson enthuses. "You can see whenever he takes the
lead in the movie (Star Trek VI). He’s the hero of that movie. He
should’ve had a series long ago. He’s already proven that he’s wonderful
in that role. It’s already been proven that that role can be a very powerful
and wonderful character. Why not go with it? You get back to the roots
of the show."
Small steps for Sulu
So what’s next for the Excelsior
Campaign?
"We didn’t make the giant
step we had hoped, but it was positive," says Haslage, "at this point we’re
starting on Phase 2. A little more recruitment, more letters. MANAA
(Media Action Network for Asian Americans) will probably get a little more
involved actively in writing to Paramount and CBS. We’ll probably do a
more aggressive campaign, in small steps building up to a big event."
"We seemed to have more success
with the letters than the rallies this time. So we’ll have to work on the
rallies and build on our success from the letters. We aren’t nearly done
with rallies yet. There will be another rally out there. We’re looking
tentatively at September or October."
Haslage vows: "We have not
yet begun to fight!"
Paramount, on the other hand,
was not immediately available for comment.
What do you think? Send your
comments to the editor.