WASHINGTON - The National Space Society (NSS) today announced a strategic partnership with Imaginova Corp., publisher of SPACE.com under which Imaginova will be appointed the publisher of Ad Astra, NSS's flagship magazine. In addition, Imaginova will create a new destination on SPACE.comAd Astra Online, devoted to the ideas and opinions of the Society and its membership.

Available immediately, Ad Astra Online expands the magazine's audience, providing NSS members with breaking news and interactive content, while strengthening NSS's ability to influence the nation's space agenda in both the public and private sectors. Meanwhile, the redesigned print magazine will focus on exploring the pioneering ideas, policies and technologies required to make humanity a space faring civilization. An aggressive growth plan will drive the magazine to new audiences across the country.

"Ad Astra literally means 'to the stars,'" said George Whitesides, Executive Director of the National Space Society, "and we're excited that Imaginova's publishing and Web expertise will take Ad Astra to entirely new heights. Not only will Ad Astra expand its in-depth coverage of space policy and legislation, global space initiatives and scientific discoveries, Ad Astra Online will provide NSS with an unparalleled Web presence on SPACE.com which will greatly extend our reach and influence on key space exploration issues."

With the new partnership, Anthony Duignan-Cabrera, the Managing Editor of SPACE.com, has been appointed Ad Astra magazine's Editor-in-Chief.

"It is exciting to play a pivotal role in advancing the efforts of NSS," Duignan-Cabrera said. "Our plan is to grow Ad Astra into a world class publication, with a strong editorial voice providing independent analysis and opinion on the key policies, people, and discoveries that guide human programs in space. We intend to make Ad Astra the 'go to' magazine for members of the scientific, government, and aerospace sectors as well as space advocates everywhere."

The first edition of Ad Astra magazine under this new agreement will be published in mid-February. Special subscription rates will be available immediately via both SPACE.com and NSS.org.

About the National Space Society

The National Space Society (NSS) is an independent, grassroots organization dedicated to the creation of a space faring civilization. Founded in 1974, NSS is widely acknowledged as the preeminent citizen's voice on space. NSS counts thousands of members and over 50 chapters in the United States and around the world. The society also produces Ad Astra magazine, the award-winning periodical chronicling the most important developments in space. For more information about NSS, how to join or donate, or the annual conference, visit http://www.nss.org.

About Imaginova

Imaginova? is an integrated multimedia content and commerce company capturing people's fascination with space, science, and technological innovation. Formed in 1999, the company's brand franchises include: SPACE.com?, a web site that offers rich and compelling space, astronomy and technology content; the newly launched LiveScience?, focusing on innovative and intriguing science and technology; Space News?, the premier business-to-business international news weekly dedicated to commercial and military space and satellite communications businesses; Space at the Crossroads? and Strategic Space?, annual industry conferences; Orion Telescopes & Binoculars?, the largest multi-channel marketer of telescopes, accessories and binocular ; and Starry Night?, the world's leading family of astronomy products. Imaginova? is headquartered in New York City with offices and news bureaus in Virginia, California, Toronto and Paris

Contact

George Whitesides
Executive Director, National Space Society
george@nss.org
(626) 833-5869