Dairy Queen is turning its celebration of the first moon landing upside down.
The soft serve ice cream chain has debuted the "Zero Gravity Blizzard," a cosmic-colored, frozen treat in honor of the 50th anniversary of the Apollo 11 mission. The "gravity-defying" dessert is available for a limited time only.
"Consumers have had an unwavering fascination with outer space since America's landmark achievement nearly half a century ago," said Maria Hokanson, executive vice president of marketing at American Dairy Queen Corporation. "Fans can feed their imaginations and taste buds alike with the Zero Gravity Blizzard Treat — sending their red spoon spaceships into a deliciously iridescent soft serve galaxy."
Created to celebrate the 50th anniversary of the first lunar landing and humans walking on the moon, the Dairy Queen (DQ) Zero Gravity Blizzard Treat combines Oreo cookie pieces, sparkly swirls and sweet cotton candy topping with DQ vanilla soft serve ice cream and colorful galaxy sprinkles.
Underscoring its name, the Zero Gravity Blizzard is served upside down — or the next one's free.
"Zero Gravity? Doǝs ʇɥɐʇ ɯǝɐu ʍǝ ɔɐu ǝɐʇ ᴉʇ ndsᴉpǝ poʍu¿" the official account for Oreo Cookie asked on Twitter.
"There's no wrong way to flip, but you should leave it to the professionals. Crew, that is. Not astronauts," replied DQ.
Oreo recently launched its own tribute to the lunar landing, "Marshmallow Moon"-flavored cookies with purple creme and space-themed designs.
DQ has also compiled an "out-of-this-world" playlist perfect for celebrating the first moon landing or enjoying a Zero Gravity Blizzard Treat. The Spotify song list includes nearly 30 tracks with "Moon," "Space" or "Stars" in the title that span the 50 years since the historic 1969 Apollo 11 mission.
DQ is among a number of global brands to celebrate the anniversary of the 1969 lunar landing. In addition to Oreo, other limited edition and commemorative products have been introduced by Budweiser, Krispy Kreme, Lego, Zippo, Case Knives, Omega and Zero Halliburton.
- The Apollo Moon Landings: How They Worked (Infographic)
- How the Apollo 11 Moon Landing Worked (Infographic)
- Apollo 11 Moon Rocket's F-1 Engines Explained (Infographic)