Star Trek Re-Launches Website to Boldly Go Into Digital Frontier

by Denise Chow, SPACE.com Staff Writer
Date: 16 July 2010 Time: 11:02 AM ET

Star Trek fans can boldly go into their favorite digital frontier with new gusto thanks to the Thursday re-launch of the science fiction franchise's official website, StarTrek.com, after an overhaul worthy of the starship Enterprise.

CBS Consumer Products overhauled the Star Trek website in hopes of attracting new and old fans to what promises to be the ultimate online destination for all things Trek.

"Star Trek fans deserve a one-stop destination for all their needs," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "This re-launch allows us to bring the entire Star Trek community together in a single place and provide them with the very best in Star Trek news, content and merchandise."

The new Star Trek website comes as the 44-year-old science fiction series enjoys new life from the 2009 film 'Star Trek' by director J.J. Abrams. The movie recast the franchise's iconic starship captain James T. Kirk, Vulcan-human science officer Spock and other beloved characters with new, young actors. The franchise is based on the original "Star Trek" television series that ran from 1966 to 1969, with actor William Shatner in the role of Kirk and Leonard Nimoy as Spock.

The redesigned StarTrek.com will cater to a robust online community, featuring Trek-related news, photo galleries, streaming video in HD, an online store and the official Star Trek database.

The site will engage users through Star Trek forums, and members will have the ability to achieve different status levels based on their involvement. It will also showcase other top fan sites, including TrekMovie, TrekToday and TrekWeb.

CBS will be promoting StarTrek.com at next week's Comic-Con convention in San Diego, Calif. and will be distributing several collectibles for fans, including limited edition watches and collectible buttons in seven different styles.

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