Do you know
where your beer is? Dutch beer maker Heineken wants to make sure - so it has
put together a team that includes IBM and the University of Amsterdam to track beer by satellite.
Beer Living Lab is a pilot project that will track
20 beer containers shipped from the Netherlands to Heineken's UK distribution centre. Each container will be outfitted with GSM, GPRS and global
positioning systems. Satellite uplinks will be provided due to particular technical
problems with RFID, which can only be read when the tag is close to a RFID
reader.
The data will be
transmitted to a computer center hosted by IBM; the WebSphere platform will be
used to run the service software.
Heineken accumulates up to
five billion documents every year that are generated when its products pass
through international shipping. Satellite tracking would help speed up
deliveries and cut costs. The company hopes that this pilot program will
convince manufacturers, shippers, retailers and customs to move to a paperless
trade environment.
This is great for shipping
- but what about beer tracking for the consumer? It happens that Koolio
the Autonomous Refrigerator Robot is a mobile 'fridge that tracks its own
position by sonar and OCR web cams.
Those who prefer soda, but
feel left out by this high-tech beer tracking system, should console themselves
with programmable
soda that lets you turn the contents of any of these specially designed
cans into exactly the flavor you wanted.
Reference article here.
(This Science Fiction in
the News story used with permission from Technovelgy.com - where science meets
fiction.)