US Space Force launches new recruitment site with flashy Vulcan Centaur rocket

A screenshot of the website showing an Vulcan Centaur rocket waiting to launch.
The U.S. Space Force launches an animated United Launch Alliance Vulcan Centaur to orbit on its new recruiting website. (Image credit: U.S. Space Force)

A near-future rocket launch is the keystone of the newest U.S. Space Force recruiting website.

Space Force launched a fresh website face this week, featuring an interactive animation of a United Launch Alliance Vulcan Centaur rocket sending a GPS satellite into space. 

The Vulcan Centaur rocket's long-awaited first flight is expected in the first quarter of 2023. Curiously, however, the next GPS launch is actually going to be on a SpaceX Falcon 9 rocket no earlier than January, the military has said (opens in new tab).

"Space lift team: heading to the launch pad momentarily," the new Space Force recruiting website (opens in new tab) animation announces as the more than 200-foot (61-meter) Vulcan rocket stands ready. At your command, the rocket launches into space and gets ready to deploy the GPS satellite. 

Related: US Space Force practices 'space combat tactics' to win a European conflict

Clickable options allow you to learn about the parts of the rocket or satellite, as well as associated careers. The campaign is all part of Space Force's newest recruiting push, not that they are suffering for opportunities: "We have more volunteers that we have spots to fill," Lt. Gen. Bradley Saltzman told the Senate Armed Services Committee in September, according to the Air Force Times (opens in new tab).

Saltzman added their recruitment issue is not so much sheer numbers, but qualifications, as new guardians require "highly skilled technical experts to be brought in to do these important critical missions." 

In November there were roughly 8,400 personnel in Space Force, which is the smallest and youngest of the U.S. military branches, according to Defense One (opens in new tab).

An illustration of a GPS satellite in orbit above Earth. (Image credit: BlackJack3D/Getty Images)

Space Force is in the middle of refreshing the GPS fleet, and current launch schedules suggest that the Vulcan Centaur will first be used in 2024 to launch GPS III-07, nicknamed Sally Ride after the first NASA female astronaut who flew into space. (After Ride's death, it was revealed she was the first known queer astronaut as well.)

ULA was the sole supplier for military GPS launches for decades, using the Delta II, Delta IV and Atlas V rockets. SpaceX's first GPS launch was in December 2018 that kickstarted liftoffs of the GPS III advanced satellites. That launch marked the company's first official "National Security Space" mission — a designation assigned to launches deemed critical to national defense.

In August 2020, the U.S. Space Force and Air Force jointly selected ULA and SpaceX for military launch contracts that could be worth billions, and that are expected to send satellites to space through 2025. ULA received 60% of the satellite launch contracts and SpaceX received 40%. At the time, Vulcan was expected to make its first flight in 2021.

Elizabeth Howell is the co-author of "Why Am I Taller (opens in new tab)?" (ECW Press, 2022; with Canadian astronaut Dave Williams), a book about space medicine. Follow her on Twitter @howellspace (opens in new tab). Follow us on Twitter @Spacedotcom (opens in new tab) or Facebook (opens in new tab).

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Elizabeth Howell
Staff Writer, Spaceflight

Elizabeth Howell, Ph.D., is a staff writer in the spaceflight channel since 2022. She was contributing writer for (opens in new tab) for 10 years before that, since 2012. Elizabeth's reporting includes an exclusive with Office of the Vice-President of the United States, speaking several times with the International Space Station, witnessing five human spaceflight launches on two continents, working inside a spacesuit, and participating in a simulated Mars mission. Her latest book, "Why Am I Taller?", is co-written with astronaut Dave Williams. Elizabeth holds a Ph.D. and M.Sc. in Space Studies from the University of North Dakota, a Bachelor of Journalism from Canada's Carleton University and (soon) a Bachelor of History from Athabasca University. Elizabeth is also a post-secondary instructor in communications and science since 2015. Elizabeth first got interested in space after watching the movie Apollo 13 in 1996, and still wants to be an astronaut someday. Mastodon: