NEW YORK, May 24, 2004Space Holdings announced today that it has changed the name of the corporation to Imaginova Corp. to better reflect the strength of its core brands and to facilitate the expansion of its successful business model. This model, which integrates traditional and new media into compelling content and marketing platforms, will be extended beyond the space category through internal development and acquisitions, the company said.

"The credibility we have established as a leader in the category of space and astronomy content will enable us to gain a foothold in other areas of science and technological innovation," said Daniel Stone, president and chief executive officer. "The name Imaginova was chosen because of its ability to better communicate the companys positioning."

"The name Imaginova captures our corporate mission of inspiring intellectually curious people," Stone said. "We help entertain, inform and educate people about the awe-inspiring universe in which we live, while engaging their minds and capturing their imaginations. In addition to being a corporate identity, we believe that, in time, Imaginova will become a widely recognized and respected consumer brand."

Stone emphasized that Imaginovas existing brand franchises will continue to be expanded. These brands include:

Starry Night, the worlds leading family of astronomy software and DVDs. In March, for the fourth consecutive year, Starry Night was recognized by the Parents Choice Foundation with its Gold Award for Starry Night Enthusiast software and a Recommended Seal for the "Eyes on Mars" DVD. Last week, Starry Night Enthusiast received a Codie Award from the Software & Information Industry Association (SIIA).

Space News, the premier business-to-business international news weekly dedicated entirely to the commercial and military space and satellite communication businesses. The publication is marking its 15th anniversary in 2004 and will be co-presenting its second annual Strategic Space Conference in Omaha in October.

SPACE.com, the award-winning web site that offers rich and compelling space, astronomy and technology content, including information, education, entertainment and business news. SPACE.com recently experienced its highest traffic levels ever as a result of the Mars rover missions. SPACE.com also recently announced content syndication deals with CNN.com and USAToday.com to add to its existing deals with MSNBC.com and Yahoo.

"The publics interest in space is at a high level right now and will remain so for the foreseeable future," Stone said. "We are as committed as ever to being a leader in space and astronomy content." Stone reported that the company recently was tapped by the Coalition for Space Exploration to help with the promotion of the Presidents space initiatives through the implementation of a cross-platform marketing campaign.

Imaginova is backed by a prestigious group of investors. In August 2003, the company completed a new $5 million financing round which included investments from Blue Chip Venture Capital, Gannett Corporation, SpaceVest and Venrock.

About Imaginova (www.Imaginova.com)