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'Marscapes' plans landscape art of Red Planet in Kickstarter project

A new art project on Kickstarter offers backers the chance to gain "raised landscapes" of Mars in celebration of the Mariner 9 spacecraft's 50th anniversary.

Called "Marscapes," the project is roughly three-quarters of the way to its goal of $10,000 on Kickstarter, with 29 days to go. The project aims to produce "incredibly realistic reproductions of the Martian terrain based on pictures and topographical data gathered from multiple scientific resources," the Kickstarter page states (opens in new tab).

The company behind the initiative — WhiteClouds — plans to combine its custom topography business with a long-standing interest in space. (Several of the company's employees used to work at, or at our past parent company Purch, the company says.)

Related: A brief history of Mars missions

A closeup of the "Marscape" of Athabasca Vallis. (Image credit: WhiteClouds )

Mariner 9 made it to the Red Planet on Nov. 14, 1971 to do NASA's first orbital mapping of Mars. To scientists' surprise, the spacecraft arrived in the middle of a dust storm — showing that the planet was not a moon-like quiet desert, as previous flybys hinted. After the regolith subsided, Mariner 9 spotted several volcanoes (including the Arizona-sized Olympus Mons) along with a gigantic gulley system (now called Valles Marineris) that dwarfs the Grand Canyon on Earth.

Jared Page, a former Purch employee who is now vice president of marketing at WhiteClouds, told that his team has spent eight years creating custom topography models for several clients. One of the brand names it worked with was NASA; past projects included full-color 3D printed models of the Eta Carinae nebula and a collection of "raised relief terrain" models of Earth's moon. 

Most of these projects would display at trade shows, which meant that when the COVID-19 pandemic hit, WhiteClouds' business model was "severely impacted," Page said. The company decided to move towards creating products for the general public, he added, and decided to hop on the surge of Mars interest accompanying the 2021 slate of landing missions — such as NASA's Perseverance rover.

"We could have started with state maps, national parks, etc. on Earth, but many employees of WhiteClouds, including the CEO and vice president of marketing, are space enthusiasts," he said. "With the 50th anniversary of the Mariner 9 coming up, and all the recent achievements of technology and imagery relating to Mars, our attention swiftly diverted to Mars as the ideal project to start with."

The imagery for the project includes several subsequent missions to Mariner 9, Page said, although neither he nor the Kickstarter mentions which spacecraft have been used. The photos will use several styles, colors, framings and imagery set to match multiple room setups, he said.

"Seven years of developing different methods of 3D fabrication … brought us to this point," he said. "Our process includes some traditional techniques, some next-generation 3D printing methods, and a lot of experimentation with different materials and mediums. To create one topography, it flows through many different expert hands from 3D modelers, digital artists, 3D printers, mold-makers, painters, finishers, framers, quality control, and so on."

This view of the Athabasca Vallis "Marscape" shows how changing light and shadows create "a unique fourth-dimensional appearance," WhiteClouds wrote on its Kickstarter campaign website (referring to time as the fourth dimension). (Image credit: WhiteClouds )

On Kickstarter, the company notes it will need to make "some critical investments in machinery and training to fulfill the campaign; however, these investments will be sufficiently covered by the funding goal we've set." The company also does not anticipate any problems surrounding hardware, lumber packaging or other materials once the campaign is finished.

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Elizabeth Howell, Ph.D., is a contributing writer for (opens in new tab) since 2012. As a proud Trekkie and Canadian, she tackles topics like spaceflight, diversity, science fiction, astronomy and gaming to help others explore the universe. Elizabeth's on-site reporting includes two human spaceflight launches from Kazakhstan, and embedded reporting from a simulated Mars mission in Utah. She holds a Ph.D. and M.Sc (opens in new tab). in Space Studies from the University of North Dakota, and a Bachelor of Journalism from Canada's Carleton University. Her latest book, NASA Leadership Moments, is co-written with astronaut Dave Williams. Elizabeth first got interested in space after watching the movie Apollo 13 in 1996, and still wants to be an astronaut someday.