Subimal Chatterjee

Subimal Chatterjee

Professor of Marketing, Binghamton University, State University of New York

Subimal Chatterjee's research interests include the role of context in shaping value perceptions, managing customer satisfaction and brand loyalty, and irrational decision making.

In 2004, he received the Chancellor's Award for Excellence in Teaching. BS from Jadavpur University, India, an MBA from the Indian Institute of Management, and PhD from University of Pittsburgh.

Latest articles by Subimal Chatterjee