#dearMoon: SpaceX's 1st Passenger Flight Around the Moon Will Be an Epic Art Project

Japanese billionaire Yusaku Maezawa announced tonight (Sept. 17) that he has chosen to go to the moon in 2023 — and bring six to eight artists along for the ride.

During a news conference at SpaceX's headquarters in Hawthorne, California, company founder and CEO Elon Musk introduced Maezawa as the first passenger on the new BFR (sometimes short for "Big Falcon Rocket") rocket-spaceship duo currently under construction, and confirmed that Maezawa would ride in a loop around the moon. And then Maezawa announced that, although he'd bought out the whole BFR, he doesn't want to go alone.

"I thought long and hard about how valuable it would be to become the first private passenger to go to the moon," Maezawa said. "At the same time, I thought about how I can give back to the world and how this can contribute to world peace — this is my lifelong dream." [The BFR in Images: SpaceX's Giant Spaceship for Mars & Beyond]

"I did not want to have such a fantastic experience by myself," he added. "That would be a little lonely. I don't like being alone, so I want to share these experiences and things with as many people as possible, so that is why I choose to go to the moon with artists!"

Maezawa announced a name for his new project, #dearMoon, and a website, dearMoon.earth, and said that, before the BFR's launch in 2023, he would select six to eight artists to go with him to space. These people will hail from a variety of disciplines, potentially including painters, sculptors, photographers, musicians, film directors, fashion designers, architects and more, he said.

SpaceX CEO Elon Musk and Japanese entrepreneur Yusaku Maezawa, who has booked SpaceX's first private flight around the moon on a Big Falcon Rocket, meet the press during the mission's unveiling at the company's headquarters in Hawthorne, California on Sept. 17, 2018. (Image credit: SpaceX)

Maezawa is the founder of the Japanese online retailer Zozotown, and he's a dedicated art collector; in 2016, he purchased $98 million worth of art in two New York auctions, according to a BBC report.

One of those pieces was by the artist Jean-Michel Basquiat, whom Maezawa discussed during the news conference: Basquiat died in 1988, but what could he have created had he seen Earth from space? While looking at one of Basquiat's paintings, Maezawa said, he came upon the idea to inspire other top artists to bring a space view down to Earth. [How SpaceX's 1st Passenger Flight Around the Moon Will Work]

In the coming years, Maezawa will select the artists as SpaceX works to develop the BFR rocket and spaceship . Although Musk didn't reveal the amount of money Maezawa is paying, he did confirm the amount would have a "nontrivial impact" on the BFR's development. (Besides tourist trips around the moon, Musk hopes to use the BFR to someday carry settlers to the moon and Mars.)

"Luckily, we still have some time before 2023, so I hope to work very closely with the SpaceX team and to reach out to each artist personally," Maezawa said. "By the way, if you should hear from me, please say 'yes' and accept my invitation — please don't say 'no'!"

Musk also revealed tonight that Maezawa is the person who previously booked a two-person, round-the-moon trip with SpaceX aboard the company's Dragon capsule. That flight, which SpaceX announced in February 2017, was to launch atop the company's Falcon Heavy rocket before the end of 2018. 

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Sarah Lewin
Associate Editor

Sarah Lewin started writing for Space.com in June of 2015 as a Staff Writer and became Associate Editor in 2019 . Her work has been featured by Scientific American, IEEE Spectrum, Quanta Magazine, Wired, The Scientist, Science Friday and WGBH's Inside NOVA. Sarah has an MA from NYU's Science, Health and Environmental Reporting Program and an AB in mathematics from Brown University. When not writing, reading or thinking about space, Sarah enjoys musical theatre and mathematical papercraft. She is currently Assistant News Editor at Scientific American. You can follow her on Twitter @SarahExplains.