Win the Spacesuit Worn by Dos Equis' 'Most Interesting Man'!

Spacesuit Worn by Dos Equis' 'Most Interesting Man' teamed up with Dos Equis to offer a chance to win a spacesuit worn by the beer's "Most Interesting Man in the World." (Image credit: Dos Equis)

In an exclusive contest through, Dos Equis is giving away a spacesuit worn by the company's "Most Interesting Man," who "left for Mars" in one final commercial last month.

The star of the long-running Most Interesting Man commercials, Jonathan Goldsmith, retired last month, and his character's send-off featured a one-way trip to the Red Planet on a NASA Space Launch System-like rocket. And luckily for his many followers, he left a spacesuit behind.

In honor of the character's nine years of adventure and beer promotion, beer maker Heineken (which owns the Dos Equis brand) is auctioning off several items that the Most Interesting Man wore in his commercials. Prime among them is a spacesuit from a 2010 commercial in which he splashed down in an Apollo-like spacecraft. Space fans can enter to win the suit by taking a quiz here; the contest ends at 11:59 p.m. EDT on May 5. (Only residents of the 50 U.S. states and the District of Columbia who are 21 and older are eligible.)

"Giving our fans the opportunity to possess artifacts [that] the Most Interesting Man collected throughout his extraordinary experiences is a perfect way to toast and commemorate this cultural icon," Andrew Katz, vice president of marketing for Dos Equis, said in a statement.

"This is just another way of reminding our loyal fans to live like the Most Interesting Man, seeking culture and adventures, with a 'stay thirsty' mind-set," Katz said.

There are more than 25 other items up for auction on Dos Equis' website, including a Spanish guitar (complete with a matching mariachi suit) and a tuxedo that the Most Interesting Man wore to his last masquerade. One fan will also get an all-expenses-paid week-long trip for two to an hacienda in Mexico.

To participate in that auction, fans must be at least 21 years old and must live in the United States. The auction runs through June 30 at 11:59 p.m. EDT. Fans who visit the site daily for bids and other activities will have more chances to win.

Some cities are also featuring the items in a Coveted Collection Estate Auction Tour. Starting April 18 and running through May 5 (or cinco de mayo), the tour has planned stops in Dallas; Austin, Texas; Houston; Albuquerque, New Mexico; Phoenix; and Los Angeles.

All proceeds from the auction will go to two charitable projects from the Impact Plan — one to rehabilitate endangered animals in East Africa and another to rebuild Himalayan villages that were damaged after an earthquake in Nepal in 2015. 

Follow Elizabeth Howell @howellspace, or @Spacedotcom. We're also on Facebook and Google+. Original story on

Join our Space Forums to keep talking space on the latest missions, night sky and more! And if you have a news tip, correction or comment, let us know at:

Elizabeth Howell
Staff Writer, Spaceflight

Elizabeth Howell (she/her), Ph.D., is a staff writer in the spaceflight channel since 2022 covering diversity, education and gaming as well. She was contributing writer for for 10 years before joining full-time. Elizabeth's reporting includes multiple exclusives with the White House and Office of the Vice-President of the United States, an exclusive conversation with aspiring space tourist (and NSYNC bassist) Lance Bass, speaking several times with the International Space Station, witnessing five human spaceflight launches on two continents, flying parabolic, working inside a spacesuit, and participating in a simulated Mars mission. Her latest book, "Why Am I Taller?", is co-written with astronaut Dave Williams. Elizabeth holds a Ph.D. and M.Sc. in Space Studies from the University of North Dakota, a Bachelor of Journalism from Canada's Carleton University and a Bachelor of History from Canada's Athabasca University. Elizabeth is also a post-secondary instructor in communications and science at several institutions since 2015; her experience includes developing and teaching an astronomy course at Canada's Algonquin College (with Indigenous content as well) to more than 1,000 students since 2020. Elizabeth first got interested in space after watching the movie Apollo 13 in 1996, and still wants to be an astronaut someday. Mastodon: