Jeff Bezos' Blue Origin Secures Customer for New Glenn, Releases Video of Rocket

blue origin new glenn video
An animated video from the private spaceflight company Blue Origin shows the launch, payload delivery and landing of the company's New Glenn orbital rocket. (Image credit: Blue Origin)

Blue Origin, billionaire Jeff Bezos' spaceflight company, has secured its first satellite customer for its orbital rocket, named New Glenn. The company also released a video illustrating how the reusable rocket will launch, deliver a payload and land its first-stage booster. 

The animated video shows a New Glenn rocket lifting off from what appears to be Launch Complex 36 at Cape Canaveral Air Force Station in Florida, which the company is leasing. High above the Earth, the rocket's first stage separates from the payload carrier, which then delivers a satellite into orbit; the first stage then returns to Earth and touches down vertically on a ship's landing pad. 

Blue Origin has now secured a contract to use New Glenn to launch a geostationary satellite for Eutelsat Communications, sometime in 2021 or 2022, according to a statement from Eutelsat released today (March 7). [Blue Origin's Giant New Glenn Rocket in Pictures]

"In including New Glenn in our manifest, we are pursuing our longstanding strategy of innovation that drives down the cost of access to space and drives up performance," Rodolphe Belmer, Eutelsat CEO, said in the statement. "This can only be good news for the profitability and sustainability of our industry."

The New Glenn rocket is named after NASA astronaut John Glenn, the first American to orbit Earth. Blue Origin has unveiled plans for two-stage and three-stage versions of New Glenn, both with a reusable first stage and an identical second stage. Each of the rockets will be powered by seven of the company's BE-4 engines (the optional third stage will use a BE-3 engine), burning liquefied natural gas and liquid oxygen. The company also has a contract to sell the BE-4 engines to United Launch Alliance to power its new Vulcan rocket. 

Bezos revealed new details about New Glenn at the Satellite 2017 conference in Washington, D.C., this week, according to an article by SpaceNews reporter Jeff Foust. Bezos said New Glenn would be capable of launching up to 13 metric tons (about 28,000 lbs.) into geostationary transfer orbit and 45 metric tons (about 99,000 lbs.) into low-Earth orbit. That would make the rocket "one of the largest vehicles in service," according to Foust's article. 

An animated video shows how the Blue Origin New Glenn reusable rocket booster will land on a ship. (Image credit: Blue Origin)

Blue Origin is also building a 750,000-square-foot production facility for its New Glenn rockets in Exploration Park, located next to NASA's Kennedy Space Center and Cape Canaveral Air Force Station. 

The company has already made successful test launches of its suborbital New Shepard rocket, which the company plans to use to carry payloads and human passengers to suborbital heights. Those launches have included successful landings of the reusable New Shepard booster. 

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Calla Cofield
Senior Writer

Calla Cofield joined's crew in October 2014. She enjoys writing about black holes, exploding stars, ripples in space-time, science in comic books, and all the mysteries of the cosmos. Prior to joining Calla worked as a freelance writer, with her work appearing in APS News, Symmetry magazine, Scientific American, Nature News, Physics World, and others. From 2010 to 2014 she was a producer for The Physics Central Podcast. Previously, Calla worked at the American Museum of Natural History in New York City (hands down the best office building ever) and SLAC National Accelerator Laboratory in California. Calla studied physics at the University of Massachusetts, Amherst and is originally from Sandy, Utah. In 2018, Calla left to join NASA's Jet Propulsion Laboratory media team where she oversees astronomy, physics, exoplanets and the Cold Atom Lab mission. She has been underground at three of the largest particle accelerators in the world and would really like to know what the heck dark matter is. Contact Calla via: E-Mail – Twitter