Satellite fleet operator SES is rethinking its strategy with
respect to its biggest rival, Intelsat, in light of Intelsat's recently demonstrated ability to maintain a global presence despite its huge
debt load and its owners' ultimate goal of cashing out of the business, SES
officials said May 19.
In presentations to investors in London, SES officials
reiterated their view that, over time, SES's stable investor base and moderate
debt load will enable it to outlast Intelsat in regions that, while profitable,
would exhaust Intelsat's
capital expenditure limits.
In these cases, they said, SES will be
ready to use its financial strength to establish satellite beachheads in
markets currently dominated by Intelsat.
SES Chief Executive Romain Bausch went so far as to say the
eventual disposition of Intelsat assets as its current private-equity owners
seek an exit will be more important than the current global economic crisis in
shaping the commercial satellite telecommunications landscape in the coming
years.
"It is not the crisis that will determine what will go on in our
industry in terms of concentration," Bausch said of a possible reshuffling
of satellites assets worldwide.
"The main driver of concentration in our industry will [be]
the need of the current owners of the large satellite operators. To be very
clear: Intelsat is today capital constrained because of its LBOs [leveraged
buyouts, which loaded the company with debt]. There is only one objective of
the current owners of Intelsat: to prepare a profitable exit from that
business. They are private-equity funds and their mission is not to remain
shareholders of a satellite operator for 10 years.
"So there might be consolidation in our sector because of
the shareholders of one of the two large satellite operators — namely Intelsat
— having to exit. This is much more important for the discussion about
landscape and concentration than the current crisis."
Notwithstanding this strategic assessment, Bausch said
Luxembourg-based SES is rethinking its short-term assumptions following a
couple of deals Intelsat put together. Intelsat's New Dawn satellite, being
built with South African partners, will require little capital outlay by
Intelsat. The IS-22 satellite to be deployed over the Indian Ocean, meanwhile,
is being financed largely by the Australian Defence Force in exchange for a UHF-band payload that Australian forces will use for mobile
communications.
Bausch said that in 2008, SES compiled an internal
assessment forecasting that its in-orbit capacity would grow by 4 percent
annually. The same forecast concluded that Eutelsat of Paris would increase its in-orbit transponder capacity by 2.5-3 percent annually, while Intelsat would reduce
its in-orbit fleet by some 2.5 percent a year.
SES now concludes that with the "very creative financing"
Intelsat has demonstrated, "they may not go for such an important decrease in
the capacity they will offer. So we will probably have to revisit our model and
to be less aggressive regarding Intelsat shrinking its satellite capacity. But
still, they will not increase capacity."
SES is in the middle of a substantial fleet-expansion
program that will add more than 20 percent to its current in-orbit transponder
capacity in the coming years from satellites already under construction.
Robert Bednarek, president of SES Americom New Skies, one of two SES divisions — SES Astra is the other — that divide up the world from a
satellite-market perspective, said SES is "not sure we can discern a strategy
[at Intelsat] yet. It obviously relates to the long-term plans of the current
private-equity holders."
Bednarek said Intelsat is likely to conclude more deals
similar to New Dawn, where a money-making satellite nearing retirement is
replaced through a partnership that permits Intelsat to avoid digging deeply
into its own pockets.
New Dawn and IS-22, Bednarek said, are "essentially someone else financing a replacement. ... I would expect that process — an
our-slots-your-money approach of financing either replacement satellites or
fresh satellites — to continue. We certainly haven't anticipated them
disappearing from the market, by any stretch."
BC Partners Holdings Ltd., Intelsat's lead investor, has
said it is willing to stick with the investment over the long term. Intelsat
Chief Executive David McGlade in recent months has said the company's owners
have been willing to permit selected investments in growth opportunities
despite Intelsat's large debt.
SES and Intelsat of Bermuda and Washington are by far the
world's largest commercial satellite fleet operators, with market shares in 2008 of 25.1 percent and 24.7 percent, respectively, according to SES
estimates.
SES assumes that the global market for Ku-band satellite
capacity will grow by 4.5 percent per year between now and 2016, while the
C-band market will grow by 2.4 percent annually.
Bausch said SES remains convinced that, long term, there is
no profitable business in providing satellite broadband to residential markets
in Europe, and that the same probably holds true in North America — even with high-throughput Ka-band satellites.
SES's Astra2Connect service, which uses spare Ku-band
capacity on two Astra satellites covering Europe, already has 40,000 subscribers and is growing by around 10,000 every three months.
Bausch said that even this healthy growth can be easily
accommodated by existing SES satellites at 23.5 degrees east and 31.5 degrees
east.
"If we assume 12,000 subscribers per transponder, that's
three transponders we need to add per year. We have this capacity."
SES's principal European competitor, Eutelsat of Paris, has
ordered a large all-Ka-band satellite for launch in 2010 on the assumption that
SES is mistaken. Three companies in the United States are investing in Ka-band
capacity to serve principally the consumer market.
advertisement
