In Brief

GoldieBlox Rocket Launches to Space in Super Bowl Ad (Video)

A still from the GoldieBlox advertisement that aired during the Super Bowl on Feb. 2, 2014.
A still from the GoldieBlox advertisement that aired during the Super Bowl on Feb. 2, 2014. (Image credit: GoldieBlox)

A rocket covered with pink toys blasts into space at the hands of an excited group of engineering-savvy young women in a new commercial that aired during the Super Bowl on Sunday (Feb. 2). The ad for GoldieBlox — a toy company with the goal of getting girls interested in engineering — encourages young women to toss aside their usual toys in favor of building something new.

The ad begins with a mob of girls running through the streets with stereotypically "girly" toys. One girl pushes a pink stroller, while another casts aside her tiara, jumping off the stage at a beauty pageant to gleefully join up with her friends. The girls are sprinting to a field, where many of them attach their toys to the rocket and step back to see it blast off above them. A parody version of Quiet Riot's "Come On Feel the Noise" called "Come On Get Your Toys" plays over the action. Watch the full 50-second GoldieBlox ad in the window below:

You can also watch the video directly here:

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Miriam Kramer
Staff Writer

Miriam Kramer joined as a Staff Writer in December 2012. Since then, she has floated in weightlessness on a zero-gravity flight, felt the pull of 4-Gs in a trainer aircraft and watched rockets soar into space from Florida and Virginia. She also served as's lead space entertainment reporter, and enjoys all aspects of space news, astronomy and commercial spaceflight.  Miriam has also presented space stories during live interviews with Fox News and other TV and radio outlets. She originally hails from Knoxville, Tennessee where she and her family would take trips to dark spots on the outskirts of town to watch meteor showers every year. She loves to travel and one day hopes to see the northern lights in person. Miriam is currently a space reporter with Axios, writing the Axios Space newsletter. You can follow Miriam on Twitter.