NEW YORK (Reuters) - In a move giving new meaning to the phrase pie in the sky, the Pizza Hut restaurant chain is looking to advertise in perhaps the last space now without promotions -- outer space.

Well, almost. Pizza Hut is looking to capture the world's attention by placing a 30-foot logo on the unmanned Proton rocket launching the living quarters of the International Space Station.

The logo will be emblazoned on the fuselage of the 200-foot rocket that will launch the station's service module, allowing astronauts to begin living in the station.

Burning up before leaving the atmosphere, the ad won't make it into space, but Pizza Hut is hoping it will make into millions of living rooms through television cameras covering the historic launch.

The International Space Station is a venture of 16 countries, including the United States and Russia, designed provide engineers and scientists with the ability to live and work in space.

The logo should be directly in view of the world's television cameras when the rocket is launched from Kazakhstan in mid-November, said Dallas-based Pizza Hut, a unit of Tricon Global Restaurants Inc.

``This is one small step for mankind, but one giant leap for our Pizza Hut turnaround,'' Pizza Hut President and Chief Concept Officer Mike Rawlings said in a statement. A spokesman declined to say how much Pizza Hut had paid for the placement.

The chain, which has about 7,100 restaurants and delivery units in the United States and 3,000 in 86 other countries, has spent the last couple of years in an attempt to revamp its brand.