As part of the WB Network's mid-season strategy for boosting ratings, teen alien drama Roswell moves to Monday nights starting April 10, following the network's highest-rated show 7th Heaven.

Meanwhile, fans worried about the show's renewal have taken an ad out in Monday's West Coast edition of entertainment daily Variety in support of the show.

"WE BELIEVE," the ad, which places the Roswell title over the image of a glowing hand-print, proclaims. "We would like to thank The WB for the hottest show on television. We are looking forward to next season!"

While the WB has said little about next season so far, it has only confirmed renewal of Buffy the Vampire Slayer and Angel to date, and this was largely to prevent the popular Buffy -- which will soon outlive its initial contract -- from leaving the network.

Fans of Roswell, though, have been forced to wonder what the network has planned for their show.

The Variety ad, sponsored by an organization called "Alien Blast," is only the latest salvo in a fan-based movement in support of Roswell.

Dubbed "Roswell is hot!", early efforts invited fans to send letters of support along with bottles of Tabasco sauce to network executives.

Entertainment Weekly has reported that the network has received at least 1,000 bottles of Tabasco sauce, while fan sites have reported a number three times as large.

The campaign is now turning to fan-friendly media giants like MTV and television hosts Rosie O'Donnell and Jay Leno as further ways to get news about Roswell to the general public.

The WB Network had high expectations for Roswell from the start, including an initial order for a full season of programs (22 episodes).

The move to Monday night will take Roswell out of Voyager's path. Fans from both series will now be able to watch and enjoy each, instead of relying on videotapes of shows not watched.