In syndication, TNG
and DS9 had the advantage of full, guaranteed first seasons (and
all-but-guaranteed beyond that), unlike the traditional networks, where
a series can be pulled after just a few unsuccessful air dates. This gave
both shows a chance to establish an audience -- and in the case of TNG,
an audience that would continue to grow throughout its run.
But such groundbreaking trends,
like the stock market until early this year, do not continue forever. This
is particularly true in television, where the continued multiplication
of channels and viewer options has led to the continued fragmenting of
the audience.
Now, as we head into 2001,
a new situation of uncertainty seems to be emerging. It’s a very different
situation, but it might be the closest thing to a crossroads that Star
Trek has seen since TNG set the "second generation" of the franchise
(which would later include Deep Space Nine and Voyager) in
motion.
Running on dilithium fumes
Voyager, now in its
final season, will be the last of the Trek series to emerge from
those glory days of TNG. From the looks of things, interest in the
Star Trek franchise has diminished substantially over the past five
years. I get frequent e-mail from readers voicing their displeasure over
the recent direction of the franchise; some say they’ve bailed on Voyager
-- and perhaps all of Trek -- never to return. Just how widespread
are such feelings?
It’s hard to say, because
gauging an audience based on Internet opinion fails to get the whole story,
or even most of it. Again we go back to the ratings game, where we see
a general downward slide in the numbers in the past five years. But isn’t
that to be expected? After all, everyone’s ratings are down, simply because
there are more choices.
So, with all this information
and probably more, current Trek masterminds Rick
Berman and Brannon
Braga have promised us a fifth Trek series -- commonly referred
to as "Series V" -- planned to debut in fall 2001.
This essentially means a
new show will immediately replace Voyager when the old show goes
off the air next spring. We will not get a "breather" from Trek,
which many, myself included, have argued might be a good thing for the
franchise. A longer period of down time makes it easier to build anticipation;
even one year could be helpful.
No matter, because that doesn’t
seem likely. Berman and Braga have for months distanced themselves from
their daily involvement with Voyager to work on development of Series
V, which has seemingly become the most ominously secret Trek project
of all time, much to the frustration of some fans.
And here’s where we come
to the crossroads.
Next page: burnout is
irrelevant
~
Is Star Trek (not
to mention the people bringing it to us) currently at a stage of burnout?
If it is and the studio isn’t going to have a cool-off period before jumping
into a new series, then the question becomes what can make Trek
seem new again.
Because I’ll tell you right
off: Voyager is feeling kinda old right
now. And since Voyager currently speaks for the franchise, that’s
how the franchise more or less seems. Old.
It’s a little perplexing,
in this age of rampant information, that so little information is available
about a series that has been announced and supposedly under development
for nearly a year now. Compare this to the recent launch of Gene Roddenberry’s
Andromeda, a series discussed
on the Internet for what seemed an eternity before its premiere
last month. True, maybe it’s still too early to talk about concrete Series
V facts at the moment — after all, we’re talking nearly a year before the
proposed premiere date.
But it’s also somewhat strange
that Berman and Braga have gone on record so many times for so long with
the same sound bite, which roughly goes like this:
"We’re currently working
on the storyline for the pilot. This is a series we want to be dramatically
different from the last three Star Trek series, but at the same
time be true to the ideals and spirit of Star Trek."
I can’t tell you how many
times I’ve read that same quote, repeated in different interviews. It’s
already become the cliché for Series V.
Tired of guessing
Rumors have said Series V
will take place in a time frame earlier than the previous Trek series;
some have dubbed it the "Birth
of the Federation" series. Is this true? I don’t know.
Paramount sources have been
incredibly tight-lipped, promising to release information about the show
"soon." Every subsequent interview, however, reads just like the last.
Has Paramount even approved a pilot premise? Everyone seems to be tap-dancing
around specifics in favor of vague promises that seem to read, "We don’t
know what it is yet, but it’s gonna be great!"
So what’s the deal? Are we
being hooked for a huge surprise? Are there conceptual problems that have
led to ideas being thrown out over and over again? Is there a working premise
or not?
Ultimately, at this moment
in time, it’s irrelevant. But it seems that the trust between the fan base
and the people running the franchise has eroded. Personally -- and I doubt
I’m alone -- my feelings on the matter of Series V are "I’ll believe it
when I see it" -- and I’m talking merely about the existence of
such a series, not even the question of whether it will be fresh enough
to justify a premiere immediately after Voyager goes away.
The Viacom problem
So assuming we get it, new
questions arise. Where it will air? Will people be receptive? Trek’s
shakier popularity of late brings up the question of whether a new series
will be met with a good reception or a mediocre one. I tend to doubt Paramount
is going to want a series that only performs up to the level of Voyager’s
current standards. They’re going to want a brand-new show to earn killer
ratings.
Then there’s this whole conglomerate
mess with Paramount, UPN, and CBS. Viacom now
owns all these mentioned parties. So will Paramount try to put Series
V on CBS, or will it go to UPN?
The notion of Trek
on CBS is interesting -- and perilous. On a real network, as opposed to
UPN, where Voyager is an anchor show and is largely untouchable, cancellation
is a more likely threat. Putting Series V on CBS might reveal just how
interested the masses are (or aren’t) in Trek, and the results could
even mean the show could fail, forcing Trek into retirement -- something
that would have been unthinkable a decade ago.
Then there’s always the status
quo: Series V in traditional Trek markets, either UPN (or whatever it will
be called a year from now, assuming it’s still around) or syndication.
Both options are perfectly viable -- logic suggests that a new series in
such an environment wouldn’t have a hard time surviving for the now-standard
seven-year Star Trek term -- but don't imply new or larger audiences.
Meanwhile, creatively, there
must be something very different about Series V that sends Trek
in a new direction, or it’ll be a waste of our time. If all the vague quotes
and stalling for the press mean that Berman, Braga, and the studio are
thinking very carefully about their next move, then that’s probably a good
sign. If it’s just spin for the media, that’s a bad sign.
In any case, the next 12
months should be very interesting indeed for the franchise.
Jamahl
Epsicokhan is a Web site developer for a mid-sized daily newspaper
in the Midwest. He also publishes the Internet review site Star
Trek: Hypertext.
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