Tito paid in the range of $12 million to $18 million for his space jaunt. The true figure? Only the high-velocity adventurer and his quick-fingered, calculating accountant know for sure.
But in order for the next person to plop down into the next Soyuz seat headed out of town, a bidding war may not be out of the question.
Mere mortals
Enter Brainpool, the largest independent marketer of TV shows and TV series in Germany, exploiting products via Pay-TV, Free-TV, the Internet, merchandising, print, audio and special events.
Late last year, Brainpool signed an exclusive contract with European aerospace giant Astrium GmbH for the latter to provide a total of seven flights to the International Space Station (ISS).
In cooperation with RSC Energia and Russian space agency Rosaviakosmos, Brainpool travelers will get a leg up into space courtesy of Soyuz boosters.
The entire concept is tagged Space Commander, with contestants put through an array of tests to determine cream-of-the-crop, flight-ready winners.
Each person picked for a space voyage, as highlighted by Brainpool promotional material, "leave this Earth as a mere mortal but return a hero." Brainpool is scripting out a series of 100 "action and emotionally packed" television shows for the project.
According to Brainpool, kickoff date for the effort has been set for September 2001.The first Soyuz rocket with a Space Commander onboard is slated for September 22, 2002, with follow-on flights out to 2008.
A winner lobbed into orbit "will spend the most amazing seven days of their lifeaway from their loved ones and friends, a sunrise every 90 minutes and so much more," Brainpool reported.
Richard Hearsey, a spokesman for Brainpool working at Ronin Entertainment International, the organization promoting Space Commander in London, said the project is moving forward.
"We are still proceeding with Space Commander as before," Hearsey told SPACE.com. "The fact that Tito went up only helps us. I can confirm the fact that we have secured seven flights and can use these as prizes within Space Commander."
Destination: Where?
Yet another entry into the Soyuz seats for sale sweepstakes is Mark Burnett, the creative force behind the Survivor TV shows.
It was Burnett who pitched